Why do people participate in social media?

Yossi Vardi commenting on Social Software suggests that ‘there are 3-4 major forces on the Internet:
• self expression
• communication
• sharing
• collaboration

You’d notice that money is not one of them. It is interesting when you consider that ‘that Google Answers, which paid people to answer other people’s questions, is out of business, but Yahoo Answers, which pays only in non-monetary points, had millions of users…’ Read the article here

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