Advertising on portals/social networking sites Vs niche sites?

The 2009 Online Advertising Attitudes report of UK reports that “22% of British consumers claim to only visit niche sites that are specific to their interests… A further 34% of British consumers spend the majority of their time visiting niche sites that are specific to their interests.”

Raising questions about the effectiveness of advertising on large portals and social networking sites, the report found that “26% of users never pay attention to the advertising on these sites and a further 36% rarely claim to pay attention to it.”

Media Week article

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