As products proliferate marketers will research and find the smallest niche available. First videos, then Tv programming and now 24 hour channel dedicated to babies under 3. In-womb will be next! Or is it already out there? Fortunately there are pockets of sanity – see this Associated Press Story
France’s broadcast authority has banned French channels from airing TV shows aimed at children under 3 years old, to shield them from developmental risks it says television viewing poses at that age.
The High Audiovisual Council, in a ruling published Wednesday, said it wanted to “protect children under 3 from the effects of television.”
France’s minister for culture and communication, Christine Albanel, issued a “cry of alarm” to parents in June about channels dedicated 24 hours a day to baby-targeted programming. In a newspaper interview, she called them “a danger” and urged parents not to use them to help their children get to sleep.
First published on August 20, 2008